Privacy Policy

Last Updated: January 12, 2026 · Effective Date: January 12, 2026

The short version: Your browsing activity and the specific sites or apps you choose to block never leave your device. We do collect session metadata (duration, frequency, streaks) to power your progress tracking and sync across devices — but never the content of what you blocked or why.

Introduction

BestSelf Co. ("BestSelf," "we," "us," or "our") operates the Helm focus tool and its companion mobile application (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are committed to protecting your privacy and ensuring you have a positive experience with our Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide to Us

When you use our Service, we may collect the following Personal Data:

Account Information: Name, email address, username, and password when you create an account
Profile Information: Age, life stage preferences, and personal goals you choose to share
Contact Information: Email address for communication purposes
Payment Information: Billing address and payment method details (processed securely through our payment processors)

Information Collected Automatically

When you use our Service, we automatically collect certain information:

Device Information: Device model, operating system version, unique device identifiers, and mobile network information
Focus Session Data: Session start and end times, session duration, frequency of sessions, achievement metrics and streaks, mood ratings and session feedback (if provided)
App Usage Data: Features used, interaction patterns, and preference settings

Health Data (Optional, iOS & Android)

If you choose to enable health-based features, we may access certain Health Data from Apple HealthKit (iOS) or Health Connect (Android). This access is entirely optional and requires your explicit permission.

Health Data is cached in device memory for up to 30 seconds to reduce repeated queries
This cache is automatically cleared when the app is closed
No Health Data is permanently stored on your device or our servers
Health Data is never transmitted off your device

Information We Do NOT Collect or Transmit

We are explicit about what we do not collect:

Health Data: step counts, exercise minutes, and any other health information remain exclusively on your device
Content from blocked applications
Your browsing history
Personal communications or messages
Usage data for apps you have not explicitly limited
Which specific apps you choose to block or allow

App blocking/unblocking preferences and related data are processed locally on your device and are never transmitted to our servers.

How We Use Your Information

To Provide and Maintain Our Service

Enable core functionality of the Helm app
Authenticate your account
Save your focus session preferences and settings
Track your progress and achievements

To Improve Our Service

Analyze usage patterns to enhance features
Conduct research on focus and productivity behaviors
Develop new features and improvements
Fix bugs and technical issues

To Communicate With You

Send account-related notifications
Respond to your inquiries and support requests
Send product updates and feature announcements (with your consent)

Data Sharing and Disclosure

We value your privacy and limit sharing your information. We may share your data with the following service providers who assist us in operating our Service:

Firebase (Google) — authentication and account management
RevenueCat — subscription management and billing
PostHog — anonymized product analytics
Sentry — error and crash reporting

All service providers are contractually obligated to protect your information and use it only for the purposes we specify. We do not sell personal information to third parties.

We may disclose your information if required to do so by law or in response to valid requests by public authorities (court orders, subpoenas, government agency requests).

Data Retention

Account Information: Retained for the duration of your account and for a reasonable period thereafter
Focus Session Data: Retained to provide historical insights and progress tracking
Health Data: Not retained. Cached in device memory for up to 30 seconds and cleared when the app closes. Never stored persistently or transmitted.

You may request deletion of your account and associated data at any time through the app settings or by contacting us.

Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption of data in transit and at rest, regular security assessments, and access controls limiting employee access to user data. However, no method of transmission over the Internet is 100% secure.

Your Privacy Rights

Depending on your location, you may have the right to:

Access a copy of the Personal Data we hold about you
Request correction of any inaccurate or incomplete Personal Data
Request deletion of your Personal Data
Receive your Personal Data in a portable format
Opt out of marketing communications at any time

California residents have additional rights under the CCPA. We do not sell personal information to third parties. To exercise any of these rights, contact us at legal@bestself.co.

Children's Privacy

Our Service is not intended for use by children under the age of 13. We do not knowingly collect Personal Data from children under 13. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We take appropriate safeguards to ensure your Personal Data remains protected in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page, updating the "Last Updated" date, sending you an email notification, and providing notice through the app. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy.

Additional Information for European Users

If you are located in the European Economic Area (EEA), BestSelf Co. is the data controller of your Personal Data. Our legal bases for collecting and using your Personal Data include performance of a contract, legitimate interests, consent, and legal obligations. You have the right to lodge a complaint with your local supervisory authority.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

BestSelf Co.
Email: legal@bestself.co
Address: 2028 E Ben White Blvd, #240-5675, Austin TX 78741

For support-related inquiries: support@bestself.co

By using Helm, you acknowledge that you have read and understood this Privacy Policy.